From April 24th to 26th, 2013 took place the 7th edition of the Food & Hotel Fair Vietnam. It counted on an exhibition area of 8,800 sqm and 434 exhibitors coming 35 countries.
Food & Hotel Vietnam is an international fair focusing on the local market. The 74% of exhibitors are foreign, whereas visitors were maintly Vietnamese or from bordering countries such as Malaysia, Singapore, Laos or Cambodia.
Jamones Moreno presented its products at the stand of Fedacova together with 4 Spanish companies offering complementary products.
During the three days the fair lasted, we received a large number of professionals of the área and importers interested in knowing about our product and in tasting it.
Vietnam is the 4th country in pork production in the world and its market is still developing because of an increasing middle class with purchasing power. However, despite that the consumption of pork meat is very extended, serrano ham is still a new product for them.
For this reason, Food & Hotel Vietnam gave us the opportunity to show our ham as a product with a great potential in other markets.