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Conference about information on food security “Ham: culture at the palate”
Last Wednesday, March 28 , it took place at the Centre Social Sant Vicent in Oliva the Conference about information on Food Security under the slogan “Ham: culture at the palate”.
It was organized by the Federación Empresarial de Agroalimentación de la Comunidad Valenciana, FEDACOVA, (Business Federation of agro-food in the Comunidad Valenciana), and counted on the collaboration of the Asociación Provincial de Amas de Casa y Consumidores Tyrius (Provincial Association of Housewives and Consumers Tyrius) and the Conselleria de Sanitat, Agricultura y Alimentación de la Generalitat Valenciana (Health, Agriculture and Food City Council of the Generalitat Valenciana).
As special guest was invited Vicente Moreno, Manager of the Valencian company Jamones Moreno, informing and showing by means of a video, how do they introduce Food Security measures during the process of elaboration of cured ham in order to achieve a healthy and high-quality product for the consumer.
Jamones Moreno present in Vietnam
From April 24th to 26th, 2013 took place the 7th edition of the Food & Hotel Fair Vietnam. It counted on an exhibition area of 8,800 sqm and 434 exhibitors coming 35 countries.
Food & Hotel Vietnam is an international fair focusing on the local market. The 74% of exhibitors are foreign, whereas visitors were maintly Vietnamese or from bordering countries such as Malaysia, Singapore, Laos or Cambodia.
Jamones Moreno presented its products at the stand of Fedacova together with 4 Spanish companies offering complementary products.
During the three days the fair lasted, we received a large number of professionals of the área and importers interested in knowing about our product and in tasting it.
Vietnam is the 4th country in pork production in the world and its market is still developing because of an increasing middle class with purchasing power. However, despite that the consumption of pork meat is very extended, serrano ham is still a new product for them.
For this reason, Food & Hotel Vietnam gave us the opportunity to show our ham as a product with a great potential in other markets.